3
Product Launch Process — What Needs to Be Done
The 7-step execution sequence common to every new product launch. Regardless of which team is PIC (see Section 1), this sequence proceeds without skipping any step
Process at a Glance — 7 Step Summary
| STEP |
Description |
Owner |
Related |
Status |
| 1 |
PLM Project Creation · PLM Product Development Request Creation |
PLM PART |
R&D |
Done |
| 2 |
Ingredient Review · Artwork Copywriting · Specification Setup · Design Brief |
R&D/TQR/Design |
— |
Done |
| 3 |
Material Code Generation · Barcode Generation · Packaging Code Generation |
Global SAP |
Production/Accounting/Process |
Done |
| 4 |
Receive Entity P&L · Review Product/FOC Cost-Profit |
— |
Management/Finance |
Planned |
| 5 |
Launch Approval · Business Correspondence |
— |
Corporate Operations/Packaging Procurement/Inventory Policy/PPC/Management-Finance/Soup Production/Noodle Production |
Planned |
| 6 |
Design Execution · Design Review Circulation · Design Release |
— |
Corporate Operations/Packaging Procurement/Inventory Policy/PPC/Management-Finance/Soup Production/Noodle Production |
Planned |
| 7 |
Transition Timing Discussion · Packaging Material Inbound · BOM Setup |
— |
Packaging Procurement/Inventory Policy |
Planned |
The PIC for STEP2 (Artwork Copywriting) and STEP6 (Design) may shift between HQ and the US Team depending on the launch case (see Section 1 Work Division Framework)
OwnerThe core working team that actually executes the process
RelatedTeams whose approval or alignment is needed
Currently progressed through STEP 3 — STEPs 1–3 are the segment where actual execution has occurred, while STEPs 4–7 are defined in the process but not yet executed.
STEP1
- PLM Project Creation
- PLM Product Development Request Creation
Owner: PLM PART
Related: R&D
›
STEP2
- Ingredient Review (formula-change cases only)
- Artwork Copywriting
- Specification Setup (new packaging material cases only)
- Design Brief
Owner: R&D/TQR/Design
›
STEP3
- Material Code Generation
- Barcode Generation
- Packaging Code Generation
Owner: Global SAP
Related: Production/Accounting/Process
›
STEP 4 (Planned)
- Receive Entity P&L
- Review Product/FOC Cost-Profit
Related: Management/Finance
›
STEP 5 (Planned)
- Launch Approval
- Business Correspondence
Related: Corporate Operations/Packaging Procurement/Inventory Policy/PPC/Management-Finance/Soup Production/Noodle Production
›
STEP 6 (Planned)
- Design Execution
- Design Review Circulation
- Design Release
Related: Corporate Operations/Packaging Procurement/Inventory Policy/PPC/Management-Finance/Soup Production/Noodle Production
›
STEP 7 (Planned)
- Transition Timing Discussion
- Packaging Material Inbound
- BOM Setup
Related: Packaging Procurement/Inventory Policy
1) PLM Project Creation
| Task Details (To Do) | Timeline |
|---|
| Create a new PLM project for the new launch item | 1 Day |
2) PLM Product Development Request
| Task Details (To Do) | Timeline |
|---|
| Initiate a product development request to generate the P-Code *Material code can only be generated after the P-Code is created | 1 Week |
2
Ingredient Review · Artwork Copywriting · Specification Setup · Design Brief
1) Ingredient Review (formula-change cases only) *Halal Certification Check
| Task Details (To Do) | Timeline |
|---|
| Request Master Ingredient List *When a statement for a new raw material is required (e.g., request an official memo when selling Samyang Buldak Bokkeummyeon into Canada) | Min. 1 Month |
| Request Nutritional Analysis Report | 2 Weeks |
2) Artwork Copywriting
| Task Details (To Do) | Timeline |
|---|
| Ingredients: Draft the ingredient statement wording under TQR, based on the finalized Master Ingredient List | 1 Week |
| NF: Draft the Nutrition Facts (NF) format under TQR, based on the Nutritional Analysis Report | 1 Week |
3) Specification Setup (new packaging material cases only)
| Task Details (To Do) | Timeline |
|---|
| Requested when launching a new specification/size | 3 Weeks |
4) Design Brief
| Task Details (To Do) | Timeline |
|---|
| Draft and prepare the Design Brief file | 1 Week |
| Official memo: Submit internal workflow approval for the Design Brief | 1 Day |
3
Material Code · Barcode · Packaging Code Generation
1) Material Code Generation
| Task Details (To Do) | Timeline |
|---|
| Circulate the Material Code generation/expansion file to relevant departments, then upload to SAP | 1 Week |
2) Barcode Generation
| Task Details (To Do) | Timeline |
|---|
| Generate the UPC barcode via KorEAN (GS1) (*If using an EAN barcode, the number is issued directly in SAP) | 1 Week |
3) Packaging Code Generation
| Task Details (To Do) | Timeline |
|---|
| Request code generation for each item | 10 Days |
4
Product/FOC Request · Setup · Registration
1) Product/FOC Request
| Task Details (To Do) | Timeline |
|---|
| Deliver detailed product specs (packaging composition, expected launch channels, demand forecast, target production month, etc.) to HQ MKT | 3 Days |
2) Product/FOC Setup & Final Cost Request
| Task Details (To Do) | Timeline |
|---|
| (If needed) Request final cost verification → Proceed with Product/FOC setup together with HQ MKT | 3 Weeks |
3) Product/FOC Registration
| Task Details (To Do) | Timeline |
|---|
| Complete SAP entry for the agreed Product/FOC price indicators | 3 Days |
5
Launch Approval · Business Correspondence
1) Internal Business Communication
| Task Details (To Do) | Timeline |
|---|
| Launch Approval | — |
| Business Correspondence | — |
Timeline details are not yet available in the source material
6
Design Finalization & Approval
1) Design Finalization & Approval
| Task Details (To Do) | Timeline |
|---|
| Execute design development → Circulate for internal review/feedback → Order final design files for packaging production | 2 Weeks |
| Submit official internal approval/workflow memo for final design sign-off | 2 Days |
7
Transition Timing Discussion · Packaging Material Inbound · BOM Setup
1) Transition Timing Discussion
| Task Details (To Do) | Timeline |
|---|
| Discuss the timing of transitioning from the existing SKU to the new SKU | — |
Timeline details are not yet available in the source material
2) Production & Inbound Logistics
| Task Details (To Do) | Timeline |
|---|
| Packaging Material Inbound — Manage logistics and delivery confirmation for packaging materials arriving at the plant | 1 Week |
3) BOM Setup
| Task Details (To Do) | Timeline |
|---|
| BOM (Bill of Materials) setup | — |
Timeline details are not yet available in the source material
Where Section 1 and Section 3 Connect
The 7-Step process is the same execution sequence for any launch, while the Work Division Framework (Section 1) determines who is responsible for that execution. Depending on which of the 9 Task Purposes this launch falls under, the PIC for Step 2 (Artwork Copywriting) and Step 6 (Design) may shift between HQ and the US Team.